Kia unveils new futuristic logo and slogan

KIA Motors Corporation has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers. “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. “Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronised artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, was shared through the digital ‘New Kia Brand Showcase’ event held at 9.00 Korean Standard Time on Friday January 15. The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in[…]

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Lewis Hamilton tests positive to COVID-19

 Current world champion Lewis Hamilton has tested positive for coronavirus and will miss this weekend’s Sakhir Grand Prix in Bahrain, Formula One’s governing body FIA announced Tuesday. “In accordance with COVID-19 protocols and public health authority guidelines in Bahrain he (Hamilton) is now isolating,” said an FIA statement. “The procedures set out by the FIA and Formula 1 will ensure no wider impact on this weekend’s event.” Hamilton who on Sunday won the Bahrain Grand Prix, the first of back-to-back races in the Gulf state, has already secured a record-equalling seventh world championship this season. “He woke up on Monday morning with mild symptoms and was informed at the same time that a contact prior to arrival in Bahrain had subsequently tested positive,” a statement from Hamilton’s Mercedes team said. “Lewis therefore took a further test and returned a positive result. This has since been confirmed by a retest. “Lewis is now isolating in accordance with COVID-19 protocols and public health authority guidelines in Bahrain. “Apart from mild symptoms, he is otherwise fit and well, and the entire team sends him its very best wishes for a swift recovery.” The team added that Hamilton had been tested three times last week and returned a negative result each time as part of the sport’s strict anti-virus protocols, the last of which was on Sunday afternoon at the Bahrain circuit.

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‘FG plans to buy locally assembled cars’-Vice President

The President, Major General Muhammadu Buhari (retd.), on Monday said the Federal Government proposed in the 2020 Finance Bill to exempt minimum wage earners. He said the move was to reduce the impact of inflation on Nigerians, adding that the initiative would exempt minimum wage earners from the Personal Income Tax. Mr. President disclosed this in his speech delivered virtually by Vice President Yemi Osinbajo, on Monday, at the opening session of the 26th Nigerian Economic Summit Group Conference themed ‘Building partnerships for resilience’. the Vice president also explained that the Federal Government would buy locally assembled cars rather than imported foreign ones. He said, “We are proposing in the new Finance Act that those who earn minimum wage should be exempted from paying income tax. “These provisions which complement the tax breaks given to small businesses last year will not only further stimulate the economy, but are also a fulfilment of promises made to take steps to help reduce the cost of transportation and the impact of inflation on ordinary Nigerians.” Mr. President stated that it was clear that Nigeria must diversify the economy away from dependence on crude oil exports, speed up human capital development and improve infrastructure. “Above all, our economy must be made more resilient to exogenous shocks,” he said. Mr.President gave insights into the collaboration between the Central Bank of Nigeria, the Nigerian Sovereign Wealth Investment Authority and other stakeholders in the creation of an Infrastructure Company Fund to address some of the nation’s critical infrastructure needs. He said the government was working actively with the CBN, NSIA and state governments under the auspices of the National Economic Council to design and put in place a N15tn Infrastructure Company Fund, which would be independently manage “The Infraco Fund will help to close the national infrastructural gap and provide a firm basis for increasing national economic productivity and growth,” the President explained. Responding to the issue of import duties raised at the summit during the speech[…]

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E-money spotted with one of the most expensive cars in the world, Maybach 62S 

Five Star Music record label boss Emeka Okonkwo popularly known as E-money has been spotted with a Maybach 62S, a vehicle known to be part of the most expensive cars in the world. A Maybach 62S reportedly cost about $500,000 (N182,500,000). It was manufactured from 2002 to 2012, and was one of the first Maybach brand to be produced along with the Maybach 57. The Maybach brands are manufactured by the DaimierChrysler. E-money shared photos of himself posing beside the Maybach 62S on his Instagram page. It is no surprise that E-money can afford a car as expensive as the Maybach 62S, as he is known for living an expensive lifestyle. It gathered that the record label boss owns expensive cars such as Jaguar, G-wagon, Range Rover and so on. E-money who is the elder brother of Nigerian singer Kingsley Okonkwo, popularly known as Kcee, reportedly bought a Mercedes-Benz G-Wagon for his brother. The young millionaire was born on February 18, 1981. The 37-year-old man was given the nickname E-money after he began showing off his luxurious lifestyle, it was gathered that some of his friends call him Arab money due to his generosity.

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